MasterCard Advisors’ SpendingPulse concluded that online retail sales in the U.S. for the full 2010 Christmas season rose 15.4 percent to $36.4 billion. SpendingPulse tracked the period from October 31 through today.
Apparel was the clear leader with a sales increase of 26 percent, online electronics recorded significant gains -- up 12.2 percent-- while jewelry sales rose 4.5 percent.
“Today ecommerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double digit growth for six out of seven weeks,” noted Michael McNamara, vice president, for MasterCard Advisors SpendingPulse.
SpendingPulse recorded six days during the 2010 Christmas season that surpassed $1 billion in sales compared with only three days in 2009.
Metrics firm comScore will release its online retail spending data later, but so far, through December 19, it has reported Christmas retail sales have improved 12 percent from 2009 to $28.4 billion.
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